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Magic Morpho

"Crystal Connections"

About Us

Magic Morpho is a premier rock shop located in Decorah, IA, and serving surrounding areas since 2022. Specializing in metaphysical supplies, yoga, and coaching, our store offers a diverse collection of crystals, rocks, mystical treasures, handmade jewelry, gifts, and collectibles. Our mission is to provide a tranquil and welcoming space where customers can explore the spiritual world and enhance their well-being. Visit Magic Morpho to discover the magic within the stones and uncover unique treasures that resonate with your soul.

Our Story

Magic Morpho is more than just a rock shop—it is a thoughtfully curated sanctuary of beauty, energy, and transformation. Established in 2022 and located in the heart of Decorah, Iowa, Magic Morpho has quickly become a destination for those seeking not only metaphysical supplies and mystical treasures, but also meaningful experiences that foster personal growth and spiritual connection.

At the core of Magic Morpho is its founder, Keri, whose intentionality and vision shape every aspect of the business. From the ambiance of the space to the selection of staff and the energy behind each product, every element is carefully considered to ensure harmony, authenticity, and purpose. This is not a typical retail store—it’s a space that breathes, listens, and supports transformation in those who enter.

Magic Morpho specializes in high-quality crystals, rocks, and metaphysical tools, along with handmade jewelry, artisan gifts, and unique collectibles. Whether you're a seasoned spiritual seeker or simply curious about the healing energies of stones, Magic Morpho offers a wide array of items to explore and connect with. Each product is chosen with deep intention and care, ensuring that it resonates with the energy and values of the space.

What truly sets Magic Morpho apart is the experience it offers. Visitors are welcomed into a peaceful, aesthetically stunning environment where they can slow down, reflect, and feel seen. The store is designed to be a retreat from the everyday—a place where beauty, energy, and intention align. Complementing the retail offerings are services such as yoga, intuitive coaching, and spiritual workshops that support whole-person wellness and growth.

Keri and her team are passionate about fostering community and connection. Staff members are not only knowledgeable, but deeply aligned with the mission of Magic Morpho. They serve as guides—offering insight, support, and a listening ear to help customers find what they need on their journey.

Serving Decorah and the surrounding region, Magic Morpho is both a local gem and a soulful destination. It invites guests to rediscover themselves through connection with the natural world, with spiritual practices, and with a supportive community. In a world that often moves too fast, Magic Morpho offers a reminder to pause, breathe, and find magic in the present moment.

Step into Magic Morpho and discover more than just stones—discover beauty, intention, and transformation. Let the space speak to you. Let the magic unfold.

Areas Served

Decorah, IA | Winneshiek County, IA | Allamakee County, IA | Howard County, IA | Cresco, IA | Waukon, IA

What We Offer

Our Specialties include:

Our Services include:

Our Products include:

Testimonials

On 8/25/2025 Kerry Poggiosantos had this to say:
Always a pleasure to browse through the shop. Found a lovely malachite figurine. Staff was friendly and helpful.

On 8/17/2025 Alicia Hilgerson had this to say:
Lexi, Lindsey and Gavy are awesome! If you are looking for something particular or just browsing, they will help you find what you need.

On 8/14/2025 Kathy had this to say:
Julie was fantastic, she was so helpful, answered question's, shared lots of great information for my grandson and myself! She is friendly and knowledgeable! A Star employee!!

On 8/7/2025 Devon van Tyn had this to say:
Fantastic store! Soooo many rocks and gemstones to choose from and they have a card for each rock/stone that shares what they help with that you can take home with you when you buy them. They have lots of tarot decks to choose from and journals and books along with a whole jewelry section as well! The staff are so accommodating and friendly and you can always ask them to hold on to your stuff you want to buy as you are looking if you run out of hands or can't carry it all or don't want to carry it all around. They also have a nice rewards system! One thing to note is that the smell of incense can be strong inside if you are scent sensitive. It's all arranged beautifully inside the store and I highly recommend!! Love visiting every time I'm in town! Thanks so much again!!

On 8/4/2025 Leanne Imoehl had this to say:
Always have great customer service. Everyone is very friendly and knowledgeable! Always walk out learning something new! Testimonial written by Leanne Imoehl on this site.

Contact Us

Magic Morpho
130 W Water St Decorah, IA 52101
Phone: (563) 387-6014
Mobile: (563) 387-6014
Email: info@magicmorpho.com

Where To Find Us

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Payment Types Accepted

American Express, Apple Pay, Cash, Debit Cards, Discover, MasterCard, Visa

Our Hours

Holiday Hours May Vary. Please Call For Details.

Monday: 10:00 AM - 5:00 PM
Tuesday: 11:00 AM - 5:00 PM
Wednesday: 11:00 AM - 6:00 PM
Thursday: 10:00 AM - 5:00 PM
Friday: 10:00 AM - 5:00 PM
Saturday: 10:00 AM - 5:00 PM
Sunday: 11:00 AM - 3:00 PM

News

🌙 Unlock the Secrets of the Stars with Dr. Katie! Kick off your weekend with an insightful clairvoyant reading on Friday, August 2nd, between 11:00 AM and 4:00 PM at Magic Morpho. Discover wisdom and direction through a 20-minute session for just $30. With limited spots available, secure your appointment by calling or messaging us today and delve into the mystical wonders! 🌌🔮

🌙 Embrace the Power of the Stars with Dr. Katie! Start your weekend with an enlightening clairvoyant reading on Friday, July 25th, from 11:00 AM to 4:00 PM at Magic Morpho. Gain insight and guidance through a 20-minute session for only $30. Spaces are limited, so reach out soon to reserve your time slot. Call or message us today and journey into the mystical! 🌌🔮

🔮 Unlock the secrets of the universe with Dr. Katie! Join us for an illuminating experience on Saturday, July 12th, from 11:00 AM to 4:00 PM at Magic Morpho. Delve into a world of intuition and wisdom with Dr. Katie's clairvoyant readings. Reserve your 20-minute session for $30 today by messaging or calling the store. Secure your spot and embrace the magic! 🌟💫

🌟 Experience the Enchantment of Clairvoyant Readings with Dr. Katie! 🌟 Mark your calendars for Saturday, June 21st from 11:00 AM to 4:00 PM and step into the mystical realm of Dr. Katie's insights at Magic Morpho. Discover clarity for your life's journey with a 20-minute session for just $30. Slots are limited, so make sure to message or call us to book your appointment now! 🧚♀️✨

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